Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. This article highlights some of the leading concepts of content strategy for the web, how it fits in with its neighbouring disciplines, and shares some practical guidelines that anyone in the digital space – especially those new to content strategy – should consider before embarking on their own content strategy. Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable . you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.